Delivering frictionless e-commerce: what brands can do to delight users.

Frictionless e-commerce is all about using data and insight on consumer behavior and preferences to help design simple, seamless buying experiences. The ultimate end goal is to enable users to buy your product or service within as few clicks as possible, hence removing any friction. With the dominance of Amazon across the pandemic period, consumers

What is Faceted Search?

What is Faceted Search? Faceted search is a technique which involves augmenting traditional search techniques with a faceted navigation system, allowing users to narrow down search results by applying multiple filters based on faceted classification of the items.[1] A faceted classification system classifies each information element along multiple explicit dimensions, called facets, enabling the classifications to be accessed and